The Fading Glory of the Television and Telephone
One day you’re the brightest star in the galaxy. Then something new comes along — and suddenly you’re a relic. It’s a turn of fate that awaits sports heroes, movie stars, political leaders. And, yes, even household appliances.
McDonald’s and Starbucks: 43% Yin, 35% Yang
In the smackdown between Big Macs and caffe lattes, Americans manage to typecast themselves by just about every demographic and ideological characteristic under the sun.
A Portrait of Generation Next
The cohort of young adults who have grown up with personal computers, cell phones and the internet and are now taking their place in a world where the only constant is rapid change.
Americans to Rest of World: Soccer Not Really Our Thing
Just 4% of adults in this country rate soccer as their favorite sport to watch, compared with 34% who say this about football, 14% about basketball and 13% about baseball.
Gambling: As the Take Rises, So Does Public Concern
A modest backlash in attitudes towards legalized gambling has taken hold among an American public that spends more money on more forms of legal gambling now than at any time in the nation’s history.
Increasingly, Americans Prefer Going to the Movies at Home
The start of the summer blockbuster movie season has Hollywood hoping for the usual stampede to the theaters, but now more than ever, the place that most Americans would rather watch movies is under their own roof.